![]() #4 – Give business development employees Admin rights so they can use the Page Follower Invite feature. If you have fresh content on your page when you send these invites out you’re more likely to get your invites accepted. You’ll find this option on the Admin toolbar under Admin Tools, or in the right side column labeled “Invite Connections to Follow” Currently (09/03/20), you can send 100 invites per LinkedIn Page (across all Page admins).īe very purposeful to invite the best LinkedIn Connections relevant to your page. #3 – Invite your LinkedIn Network to be Page Followers.Īs a Page Admin, you can invite targeted members of your LinkedIn Network to Follow your LinkedIn Page. When you share the post, use an editorial statement that encourages the consumption of the content and potentially clicking the Follow button. Invite your employees and/or Tribe to do so, where relevant and appropriate.Īnyone who sees a LinkedIn Page post, who is not yet a follower of your page, will see the +Follow Icon on the post. Share it on your Facebook Business Page, on Twitter, in your latest company ’newsletter’, on Quora, on your blog, in a comment to a relevant social post, etc. Routinely pick one of your LinkedIn Page posts that got a good level of engagement. ![]() You can not do this step as the Admin (via the admin page) Note – you can only share LinkedIn Page content as a LinkedIn Member. ![]() However, they can not engage on the content unless they are logged into LinkedIn. LinkedIn Page content is fully public and can be shared and viewed by people who are not currently logged into LinkedIn. #2 – Share your LinkedIn Page content across multiple online sites, where your target audience may show up. You have to feed it consistently in order for it to thrive. I call this “Feeding your LinkedIn Page”. #1 – As with any other social media presence, a consistent process of providing content your target audience and their influencers find useful is the best way to create followers. Here are a few ideas you could use to grow your LinkedIn Page Followers: You will need to create campaigns to continually grow your followers. You never know who they may know.Ĭreating a LinkedIn Page and building a strategy & execution plan to provide great content for your followers is only part of the process. Your Tribe – business/personal friends who care for you and your business.Employees – the employees of your company who rally behind your products and services.Business Partners – people who provide similar products and services and who could become Influencers.Consumers – the people who can benefit from your product and service and could become Influencers or your Target Audience.Influencers – the people who know your target audience and may introduce them to you.Your target audience – the people in the roles of companies who could use your product or service.The best makeup of Followers should include: Having followers increases the opportunity your page content will be viewed, consumed, and even appreciated by the right people on LinkedIn. ![]() ![]() Creating a Following of relevant LinkedIn Members for your LinkedIn Page (sometimes called Company Page) is an important step. ![]()
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